{"id":1339,"date":"2010-12-19T07:00:13","date_gmt":"2010-12-19T15:00:13","guid":{"rendered":"http:\/\/thesimplehouse.com\/?p=1339"},"modified":"2019-10-10T06:08:24","modified_gmt":"2019-10-10T14:08:24","slug":"the-seven-sins-of-greenwashing-sin-7","status":"publish","type":"post","link":"http:\/\/thesimplehouse.com\/?p=1339","title":{"rendered":"The Seven Sins of Greenwashing – Sin #7"},"content":{"rendered":"

\"\"<\/a>
at least it's an honest fake...<\/figcaption><\/figure><\/a>GREENWASH<\/strong>
\nGreenwashing<\/a> is “the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.”<\/p>\n

SIN #7 – THE SIN OF WORSHIPPING FALSE LABELS<\/strong>
\nThis sin is a relatively new one to the report. According to terrachoice<\/a>, this sin “is committed by a product that, through either words or images, gives the impression of third-party endorsement where no such endorsement actually exists; fake labels, in other words.” So in my ever diligent research mode, I set out to find some of those fake labels.<\/p>\n

But then I thought I’ve been trying to get you all to do some of this for yourselves (after all, many of you don’t know me; how reliable am I, anyway?). So I thought I’d post an obviously-fake label to show how ludicrous things can get. I’d bet that I could put the above label on a product and some people would buy it thinking it was actually sustainable, green and eco-friendly. It’s similar to the label on the “organic cigarettes” in my post<\/a> regarding Sin #5 where they were actually honest in saying “No additives in our tobacco does NOT<\/strong> mean a safer cigarette.” They’re actually quite upfront and “honest” about it, but we still buy the product. Why is that?<\/p>\n

I’m reminded of the old bumper sticker that says “If you’re not outraged, you’re not paying attention.”<\/p>\n

We have reached the final sin of greenwashing published by terrachoice<\/a> in their report titled “The Seven Sins of Greenwashing”<\/a>. It’s been an interesting journey for me. I have always enjoyed research and finding out the underlying facts to any claim or “news” story. I hope you have enjoyed this series, too.<\/p>\n

I’ll leave you with this charge: Don’t get outraged, just pay attention and take the time and energy needed to check it out. And that applies to whatever<\/em> “it” is.<\/p>\n","protected":false},"excerpt":{"rendered":"

GREENWASH Greenwashing is “the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.” SIN #7 – THE SIN OF WORSHIPPING FALSE LABELS This sin is a relatively new one to the report. According to terrachoice, this sin “is committed by a product that, through … <\/p>\n

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