Posted on

NewWood – A Revolutionary Idea

As a stark contrast to the Numi toilet I recently panned, I’m totally excited about the concept behind NewWood. Starting with a nuclear power plant in Washington that was never completed or brought online, some very resourceful entrepreneurs have come up with what just could be one of the most revolutionary ideas to come along in a very long time.

Taking a mix of 50% recycled wood and 50% recycled plastic, they have started production (just within the last few days) on a 4×8 sheet that could replace much of the way we currently make plywood and sheet goods for underlayment, etc.

We spoke with Steve Pottle, from NewWood and are getting some samples. Our primary thought is to use them in our kit homes endeavor for developing countries, World3Homes. We had been looking for a sheet good that was durable, insect and moisture resistant, flexible for earthquake resistance, lightweight and economical. So far as we can tell, NewWood fits the bill on all counts.

What excites me about NewWood is the wood comes from wood waste that would have gone into the landfills, like some construction demolition waste, so it’s appropriate to be taking that material and reusing it in buildings. The plastic comes from plastic bottles and bags that may or may not get recycled (there seems to be plenty of it to go around). And the factory is recycled, too — a nuclear power plant never finished that was going to be a manufacturing facility that never started in an area of Washington with chronic unemployment.

The other thing about NewWood that I appreciate is NewWood itself is 100% recyclable. When it has served its useful life, or someone remodels, NewWood can be broken down and recycled again and again.

That’s truly forward-thinking. Once I get my sample and we have a chance to try it in our first World3Homes prototype, I’ll revisit this and let you know how it performs. Oh, and thanks to Preston Koerner from JetsonGreen; that’s where I first heard about NewWood.

Posted on

Zero Waste and the Johnsons

I came across this video at JetsonGreen and just had to share it.

I first heard of the Johnsons via a friend sharing the link to her zero waste home blog and was intrigued by Bea’s take on the three Rs. Before you ever get to reduce, reuse or recycle, you should refuse, refuse, refuse. This is a concept I can completely support. I’ve often shared how we are such a consumer-driven society that we buy, buy, buy and really need to be stepping back and evaluating our lifestyles. That’s part of what I’ve tried to share here at thesimpleHOUSE.

I’m encouraged and humbled by the Bea and Scott. This gives me even more to strive for.

Posted on

The Lawrence Street House – Bidding and LEED

I know it’s been a little while since I gave you all an update on the Lawrence House. With the holidays, I took a bit longer finishing the drawings and we really didn’t want to have to be doing open houses during the Thanksgiving and Christmas season. Open Houses are actually kind of a pain. Clean the house, keep it spotless, etc. for a two to three hour window on a Sunday afternoon. So we rested that for a while.

BIDDING
I also got the drawings done and ready to go out to bid. Based on my original budget, we had our present house priced at where we needed to be for a little negotiation and be able to go straight across. Part of the triple bottom line (the three “E’s” of sustainability) is economy and we didn’t want to end up with a mortgage when it’s all said and done.

But I’ve been getting preliminary bids back and they are actually coming in under my original budget (which, frankly, was pretty generous). So now we’re starting to get pretty excited. This may actually happen! We’re also currently at 5kw for the solar and are considering 6kw. We have room on the roof and believe it’s the right thing to do.

LEED
We had our first official LEED preliminary rating meeting Friday. This is where we sat down with Eli, our LEED rater, our landscape architect and our mechanical contractor. We’ve already done the design charrette and this is to make sure the major players understand the ground rules for LEED and also what we expect. Third party verification requires some stringent guidelines and we want to do it right from from the beginning. We should easily make Platinum on each house.

We discussed the mechanical systems and how they needed to be designed and installed. The way we are insulating our house, we are foaming the tops of the roof rafters so the heat pump indoor units and the ductwork will be within the conditioned space. That way we don’t have to insulate the ducts and it also makes the system run much more efficiently. We’ll still seal the ducts (the major area of mechanical system inefficiencies) and everything will be ceiling-fed.

We’re thinking the cottage will use a mini-split unit, or ductless heat pump. This is much more efficient, especially in a 776 sq ft house. The main house will have a conventional heat pump, but just a very high efficiency one.

Our landscaping is all low irrigation demand. We discussed at length eco lawn versus regular turf versus synthetic turf. We have just about 3% lawn area, but LEED, to maximize the points, doesn’t allow irrigation or mowing, otherwise you lose those two points. I’ve said all along we won’t chase points, but this is an area we want to be sure we do it right and also have something we will enjoy. An eco lawn in the location we have this might not be what we want. Our landscape architect suggested a synthetic lawn (I know, my first thought is “Astro-Turf“). We are going to go look at one here in town, but I’m skeptical about it. The term “Fake Lawn” is what comes off my lips. I’ll keep you posted.

SUMMARY
So that’s where we’re at. I’m hopeful we’ll have the bids come in well and we can get this house sold and start building. The prime building season in Eugene (March – September) is fast approaching.

Posted on

Van Jones and Green Jobs

Van Jones was appointed by President Obama early in his presidency. After a short six months as Special Advisor for Green Jobs in the Obama Administration, amid controversy over several issues, Jones resigned. My wife and I had the privilege of hearing Jones speak Monday night at the University of Oregon in the EMU Ballroom.

Jones is an engaging speaker, expressive and animated. But beyond that, the guy is simply smart. Actually, he’s wise. I make a distinction between smart and wise. Smart is the head knowledge that fills up your brain; wise is applying that head knowledge in practical, useful, helpful ways. And when it comes to all aspects of the triple bottom line (environment, economy and equity), Jones is definitely wise.

His lecture was titled “Beyond Green Jobs: the Next American Economy” and was presented as part of the University’s Humanities Center Tzedek lectures. As I have reflected on his talk, I’ve been trying to think what tidbit of something he said should be the focus of this post. That’s difficult. He touched on many topics across the spectrum of politics, the environment, social justice and economics. And I think the challenge I’m having distilling his talk down to one (or a few) talking points is the same challenge I had with my seminar at the Good Earth Home Show titled “Lifestyle of the Simple and Sustainable.” And that is: everything is connected. And because everything is connected, a linear thought process simply falls short.

So Jones’ talk, while it touched on many topics (Hurricane Katrina, politics, social justice, economics, the BP oil spill and his dad putting himself and several relatives including Jones through college), it was all connected. Because life and culture are all connected.

But I guess if I had to single out just one thought from Jones’ talk, it would be the concept that we have built our energy economy on death. Oil is dead dinosaurs. Coal is dead plant material. So we drill and dig (or blow up mountaintops) dead stuff to burn it for fuel and create even more death through pollution, illnesses, greenhouse gases, etc. Instead, we should be looking to the sun and renewable energy sources and the life they give (plant life, animal life, human life) and capture that through solar energy and wind power for starters. And I suppose that is what was so profound to me from Jones’ talk Monday. It’s profound because it’s so simple. Life? Or death?

I wonder what would happen in our neighborhoods, our regions, our world if we looked at everything through the lens of life rather than the lens of death? If we looked at every action, every process, every political decision, every social decision, every environmental decision through that filter, as cliché as this might sound, the world would truly be a much better place. It would benefit our environment, it would benefit our social equity and it would benefit our economy. Let’s start.

Posted on

The Seven Sins of Greenwashing – Sin #7

at least it's an honest fake...
GREENWASH
Greenwashing is “the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.”

SIN #7 – THE SIN OF WORSHIPPING FALSE LABELS
This sin is a relatively new one to the report. According to terrachoice, this sin “is committed by a product that, through either words or images, gives the impression of third-party endorsement where no such endorsement actually exists; fake labels, in other words.” So in my ever diligent research mode, I set out to find some of those fake labels.

But then I thought I’ve been trying to get you all to do some of this for yourselves (after all, many of you don’t know me; how reliable am I, anyway?). So I thought I’d post an obviously-fake label to show how ludicrous things can get. I’d bet that I could put the above label on a product and some people would buy it thinking it was actually sustainable, green and eco-friendly. It’s similar to the label on the “organic cigarettes” in my post regarding Sin #5 where they were actually honest in saying “No additives in our tobacco does NOT mean a safer cigarette.” They’re actually quite upfront and “honest” about it, but we still buy the product. Why is that?

I’m reminded of the old bumper sticker that says “If you’re not outraged, you’re not paying attention.”

We have reached the final sin of greenwashing published by terrachoice in their report titled “The Seven Sins of Greenwashing”. It’s been an interesting journey for me. I have always enjoyed research and finding out the underlying facts to any claim or “news” story. I hope you have enjoyed this series, too.

I’ll leave you with this charge: Don’t get outraged, just pay attention and take the time and energy needed to check it out. And that applies to whatever “it” is.

Posted on

The Seven Sins of Greenwashing – Sin #6

GREENWASH
Greenwashing is “the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.”

SIN #6 – THE SIN OF FIBBING
Outright lying drives me nuts. I can understand stretching the truth (although I don’t agree with it or condone it), but deliberately messing with the numbers or stats to give a result you want is not acceptable. Period.

Early in 2010, LG Electronics, maker of the refrigerator pictured above admitted to using an illegal device on some of its refrigerators to skew the energy saving results. It’s interesting because the refrigerator actually uses MORE electricity to operate and could endanger your food. So not only was LG lying, it appears they don’t care about your health and safety as much as they care about their energy label.

There was also apparently another instance of a manufacturer putting the big yellow Energy Star guide on their dryer. Does anyone know what’s wrong with that picture? (hint: dryers don’t have Energy Star labels).

As with everything that we read, see or hear, I believe it is our responsibility to check out all claims as best we can from reliable sources. This won’t be a fool-proof 100% guarantee, but I can tell you I’ve easily found the information I’ve wanted for about 95% of the cases I’ve tried to check. That means the correct data is out there and relatively easy to find. We just have to go looking for it. The manufacturers who outright fib are betting we don’t.

And, judging from most of the political stuff ( I thought of a few other, less kind words) out there I’ve heard over the last couple of years, the manufacturers will win that bet; we won’t go looking for that information.

Next Post: Sin #7 – The Sin of Worshipping False Labels

Posted on

The Seven Sins of Greenwashing – Sin #5

GREENWASH
Greenwashing is “the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.”

SIN #5 – THE SIN OF LESSER OF TWO EVILS
Well, I struggled with this sin. Not that I gave in (have never smoked, never had the desire to smoke), but that there were a couple of pictures I could have used. The lesser of two evils sin deals with making a claim that diverts your attention from the real problems. The picture I decided to use is that of a company that makes organic cigarettes. Really. Organic cigarettes.

And not only that, but the smoke screen (pun intended) continues because not only are these cigarettes organic (natural tastes better, after all), their tobacco has been grown “in a responsible, sustainable way through our earth-friendly and organic growing programs.” The ad goes on to list how they are reducing their “footprint on the earth by using recycled materials and renewable energy sources like wind power.” And, as ATIS547 from flickr (who posted the photo) added after their quote “protecting the earth is as important to us as it is to you” by saying “in other words, the earth is fine — it’s YOU we’d like to see dead.”

I used their picture because they seem to win the prize (at least in my book) for the most attempts at diversion. But I have to confess it was a close one between these cigarettes and the 2011 Chevrolet Tahoe Hybrid SUV.

The Tahoe hybrid gets an amazing 20 mpg in town (better than the 15 mpg of the standard Tahoe) and hauls up to eight people. My problem is I rarely see more than one or two people in most any SUV. And that’s where the issue arises for this sin: the increase in fuel economy actually diverts your attention from the real problem. And that is that most times, you don’t need an SUV for carting one or two people around.

So I guess I just want to point out that we should, once again, be very discerning in the ads that bombard us all the time. The cigarettes even have the disclaimer “No additives in our tobacco does NOT mean a safer cigarette.” Oh, really?

And I’ll be the first to say if you regularly cart six or eight people around, the Chevy Tahoe hybrid might be a good choice for you. But if you’re like most of us who drive around with one (at most two) people in our vehicles, maybe a smaller car (or the bus…) might be a better option.

Don’t get sucked into the hype; stay focused on the real issues.

Next Post: Sin #6 – The Sin of Fibbing

Posted on

The Seven Sins of Greenwashing – Sin #2

"Mother Earth Approved"
photo by Adam Kuban
Today we’ll dive into Sin #2, The Sin of No Proof. But first, as a reminder, here’s a definition of Greenwashing:

GREENWASH
Greenwashing is “the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.”

SIN #2 – THE SIN OF NO PROOF
The Sin of No Proof is one where there isn’t a readily-available way to verify the claim. So my picture here of a wine “bottle” that claims to be “Mother Earth Approved” would be deceptive in that you can’t verify that claim. I visited the website for this wine and I think this is probably done largely in jest, but it’s still a claim that can’t be substantiated. The cartons are made of paper, “a renewable resource that comes from trees.” and are recyclable (much like milk cartons).

But many of the claims on this particular product’s website about package ratio, CO2 footprint, fuel efficiency (because they are lighter to transport) would be difficult to quantify. Sometimes a manufacturer will make claims that try to snow you with facts or figures or fine print that really can’t be determined or with data that is irrelevant or so vague as to be irrelevant.

“Green Guides” is a publication of the Federal Trade Commission that is seeking to set out some strict guidelines for what is appropriate in an advertiser’s claim and what isn’t. One example they give is a good indicator of what we need to be aware of:

“A trash bag is labeled ‘recyclable’ without qualification. Because trash bags will ordinarily not be separated out from other trash at the landfill or incinerator for recycling, they are highly unlikely to be used again for any purpose. Even if the bag is technically capable of being recycled, the claim is deceptive since it asserts an environmental benefit where no significant or meaningful benefit exists.”

As with all advertising claims, green or not, we as consumers need to be smart and aware. We need to pay attention, read closely how claims are worded and be sure we make the best decisions we can on our product purchases. The purpose of advertising is to get us to buy the product. And while many manufacturers will make accurate claims, there are those who will not. And with the proliferation of “green” as a consumer buzz-word and desire most of us have, we need to be even more aware.

Next Post: Sin #3 – The Sin of Vagueness