my aha moment

A couple of weeks ago, Mutual of Omaha came through Eugene. Someone from their organization had wandered across our website and contacted me about recording my “aha moment”. I thought, “why not?”

So, on a warm, sunny August day, in an Airstream trailer in downtown Eugene, I spent a few minutes chatting with Jessica Henry and recording a snippet of what started stirring in me in late 2008. It was that “stirring” that led to the beginning of thesimpleHOUSE and our whole concept. You can watch my aha moment at

my aha moment

Let me know what you think. I’m usually fairly calm in front of people, but found myself a bit nervous with lights, camera and microphone. It was still a great experience, though and I’m glad I did it. It’s always good to tell your story and fremind yourself just what it was that brought you to the point you’re at.