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Monthly Archives: December 2010

The Seven Sins of Greenwashing – Sin #7

GREENWASH Greenwashing is “the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.” SIN #7 – THE SIN OF WORSHIPPING FALSE LABELS This sin is a relatively new one to the report. According to terrachoice, this sin “is committed by a product that, through either words or images, gives […]

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The Seven Sins of Greenwashing – Sin #6

GREENWASH Greenwashing is “the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.” SIN #6 – THE SIN OF FIBBING Outright lying drives me nuts. I can understand stretching the truth (although I don’t agree with it or condone it), but deliberately messing with the numbers or stats to […]

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The Seven Sins of Greenwashing – Sin #5

GREENWASH Greenwashing is “the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.” SIN #5 – THE SIN OF LESSER OF TWO EVILS Well, I struggled with this sin. Not that I gave in (have never smoked, never had the desire to smoke), but that there were a couple […]

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The Seven Sins of Greenwashing – Sin #4

GREENWASH Greenwashing is “the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.” SIN #4 – THE SIN OF IRRELEVANCE By now, you can probably see there is a lot of overlap in these sins. As I have been relating the sins and some examples, I’m finding things like […]

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The Seven Sins of Greenwashing – Sin #3

GREENWASH Greenwashing is “the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.” SIN #3 – THE SIN OF VAGUENESS The Sin of Vagueness is when a manufacturer makes a claim that is unsubstantiated or what I’d call so “milk toast” as to have no meaning. As an example, […]

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The Seven Sins of Greenwashing – Sin #2

Today we’ll dive into Sin #2, The Sin of No Proof. But first, as a reminder, here’s a definition of Greenwashing: GREENWASH Greenwashing is “the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.” SIN #2 – THE SIN OF NO PROOF The Sin of No Proof is one […]

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The Seven Sins of Greenwashing – Sin #1

In 2007, 2009 and 2010, a company called terrachoice published a report titled “The Seven Sins of Greenwashing”. And although they found that 95% of “green” consumer products they surveyed were found to be guilty of one of the seven sins, things do seem to be improving. More manufacturers are really living it, not just selling it. In my effort […]

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The Carpet and The Dust Mite

For many years, the concept of wall-to-wall carpeting was marketed to us for our homes. The truly cool, hip homes had carpeting everywhere. Soft, warm and conducive to walking around barefoot, carpet was the status symbol of the 1970s and 1980s. I remember the house I grew up in. It had linoleum in the bathrooms, kitchen and family room and […]

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Simple Sometimes is Really Good

OK, so a few days ago I dissed on the one-cup coffee makers with all the disposables. Now for something truly sustainable and amazing. It’s the Niagra Stealth HET (High Efficiency Toilet). Made by Niagra Conservation, the Stealth toilet is a single flush, using only 0.8 gallons. Most of the new dual flush toilets are 0.9 and 1.6 gallons per […]

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