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The Seven Sins of Greenwashing – Sin #7

at least it's an honest fake...

Greenwashing is “the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.”

This sin is a relatively new one to the report. According to terrachoice, this sin “is committed by a product that, through either words or images, gives the impression of third-party endorsement where no such endorsement actually exists; fake labels, in other words.” So in my ever diligent research mode, I set out to find some of those fake labels.

But then I thought I’ve been trying to get you all to do some of this for yourselves (after all, many of you don’t know me; how reliable am I, anyway?). So I thought I’d post an obviously-fake label to show how ludicrous things can get. I’d bet that I could put the above label on a product and some people would buy it thinking it was actually sustainable, green and eco-friendly. It’s similar to the label on the “organic cigarettes” in my post regarding Sin #5 where they were actually honest in saying “No additives in our tobacco does NOT mean a safer cigarette.” They’re actually quite upfront and “honest” about it, but we still buy the product. Why is that?

I’m reminded of the old bumper sticker that says “If you’re not outraged, you’re not paying attention.”

We have reached the final sin of greenwashing published by terrachoice in their report titled “The Seven Sins of Greenwashing”. It’s been an interesting journey for me. I have always enjoyed research and finding out the underlying facts to any claim or “news” story. I hope you have enjoyed this series, too.

I’ll leave you with this charge: Don’t get outraged, just pay attention and take the time and energy needed to check it out. And that applies to whatever “it” is.

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  1. […] This post was mentioned on Twitter by ARBOR SOUTH. ARBOR SOUTH said: RT @thesimpleHOUSE: #Greenwashing Sin #7: Watch out for False Labels http://ow.ly/3rx1k […]